UNION TEC Co., Ltd. (Head Office: Shibuya-ku, Tokyo; President & CEO: Yusuke Okawa), a design-build company providing one-stop solutions for office, commercial, and residential interiors under its mission, “Build a New Standard.”, implemented a corporate rebranding initiative on July 1, 2026, as part of its mid- to long-term growth strategy.
This initiative included the renewal of the corporate logo, a complete redesign of the corporate website, and the introduction of a new brand tagline. Through this rebranding, Union Tec is redefining its identity—from a company that simply creates spaces to one that designs both spaces and the meaning behind them.
https://www.union-tec.jp/
Background of the Rebranding
Since 2016, UNION TEC has experienced significant growth and transformation. Beyond expanding its business scale, the company has broadened its geographic footprint from one country to three and expanded its portfolio from one business and two services to 23 businesses and services. Together with the growth of its group companies and stakeholders, UNION TEC has evolved into a fundamentally different organization from what it was a decade ago.
Organizationally, UNION TEC has also evolved from a founder-led structure into one driven by multiple leaders, including business unit heads and group company executives. As the company has expanded in both scale and geographic reach, UNION TEC has grown into an organization that can no longer be fully represented by its previous, singular corporate identity.
In light of these changes, the company recognized that its existing corporate website and brand expression were no longer sufficient to communicate the full picture of who UNION TEC is today—or where it is headed in the future. This rebranding initiative marks an important opportunity to redefine and articulate that evolving identity.
At the same time, UNION TEC has launched its mid-term growth strategy, UT101. The initiative aims to cultivate the next generation of business leaders who will drive future growth through continued investment in both people and businesses. It also represents an effort to build the organizational foundation and communication platform necessary for the company’s next stage—as a place where people are encouraged to take on challenges, new businesses are created, and more individuals assume leadership responsibilities.
Through this rebranding, UNION TEC will more clearly communicate that it is not simply a company that provides design and construction services, but a long-term partner that supports its clients in achieving meaningful outcomes and driving future progress.
CONCEPT
In this rebranding initiative, UNION TEC sought not simply to add new elements to reflect the expansion of its businesses and organization, but to unify its entire visual identity around the concept of scalability.
In the new logo, the letter “O” is designed to represent a place where people and value come together, with a flexible form that can adapt and scale according to different contexts and applications.
Furthermore, the “O” is designed to be customized for each business unit and deployed across individual service logos. This approach preserves a unified brand identity while allowing each business to express its own unique character and role.
The corporate website was designed on the premise of future expansion, with a flexible system capable of accommodating new businesses and evolving content. Visual motifs that transform in shape and scale are woven throughout the experience, symbolizing continuous growth and scalability.
In addition, by adopting humanity as the central theme of its new tagline, UNION TEC expresses an ambition that extends beyond individual projects and industry boundaries toward a broader societal impact.
Through its words, design, and structure, the new brand identity reflects the future trajectory and expanding vision of UNION TEC itself.
https://www.union-tec.jp/
What’s Changing
- 1. Renewal of the Corporate Logo
- The new corporate logo reflects the expansion of UNION TEC’s businesses and services, the growing unity of the Group, and its vision for future growth.
- 2. Complete Redesign of the Corporate Website
- The new corporate website has been redesigned to clearly communicate, at a glance, that UNION TEC is a company that creates value through space.
It highlights the uniqueness of UNION TEC, the scale of its future ambitions, and the breadth of its diverse business domains. The website also supports English language access in anticipation of the company’s accelerating global expansion. - 3. Introduction of a New Tagline
- The new tagline is:
“Space with Meaning. For Humanity.”
Through this statement, UNION TEC redefines the spaces it creates—not merely as architecture, interiors, or construction projects, but as meaningful contributions that generate value for people and society.
The Thinking Behind the Tagline
“Humanity” represents a universal subject that transcends individuals, clients, and industries.
“Meaningful” encompasses usefulness, significance, and value.
“Spaces” refers not only to physical environments and structures, but also to the experiences, emotions, behaviors, cultures, and values that emerge within them.
Through this tagline, UNION TEC seeks to express not only what kind of company we are, but also why we exist.
This tagline represents our commitment to viewing the creation of space not as an isolated project-based activity, but as a way to contribute to society through meaningful and lasting value.
Message from the CEO
This rebranding is not about changing how we look. It is an initiative to redefine, through words and design, the kind of company UNION TEC aspires to become in its next stage of growth.
Over the years, we have encountered countless people, learned from them, and continued to engage with the creation of space through both successes and failures. Through this journey, we have come to realize that space possesses the power to transform not only people’s behaviors and emotions, but also the progress of organizations themselves.
That is why we have chosen to redefine UNION TEC—not simply as a company that creates spaces, but as a company that designs both spaces and the meaning they create.
Our new tagline, “Space with Meaning. For Humanity.”, embodies our desire to create value not only for the clients and colleagues we work with today, but also for everyone we have encountered in the past and everyone we will meet in the future.
We intentionally chose a tagline with a certain level of abstraction so that it would not merely describe our current businesses, but also embrace the possibilities of what lies ahead. In an era where the future is increasingly unpredictable, we believe it is essential to embrace change positively and continue questioning the value of space on an even greater scale.
The renewal of our corporate website and logo represents our commitment to that future.
UNION TEC will continue to support the progress of people and society through space and remain dedicated to building new standards for the future.
Future Outlook
Going forward, UNION TEC will deliver a consistent brand message across all touchpoints—including its corporate website, company brochures, sales materials, recruitment materials, press releases, social media, internal communications, and every interaction with clients, candidates, and stakeholders.
Rather than remaining a change in appearance alone, this rebranding will be implemented throughout every aspect of the organization—from project execution and people development to innovation and business creation—enabling UNION TEC to deliver new forms of value through space.
Rebranding Team
Production： SHIFTBRAIN Inc.
Producers： Kazuya Okada / Yoko Manabe
Creative Direction & Project Management: Pāyan Kitagawa（ CHO-P inc. ）
Art Direction & Design: Hidetoshi Hara（Sunny Inc.）, Yukari Yokozawa（夜.）
Technical Direction & Development: Serika Ikurumi
UNION TEC: Kei Yamano / Tetsuya Kimura
About UNION TEC
Founded in June 2000 as an interior finishing contractor specializing in wall coverings, flooring, and related works, UNION TEC has developed a spatial creation business that provides comprehensive branding, design, and construction services, primarily for offices and retail spaces. To date, the company has completed more than 10,000 projects.
In 2016, UNION TEC launched a platform business for the construction industry, and in April 2021, spun off its business divisions into separate entities. With a strong focus on interior and spatial design and leveraging its digital expertise, the company currently operates across a diverse portfolio including Workplace Production, Beauty & Medical Clinics, Luxury Residences, Space Construction, Building Value Enhancement, PersGPT, and the Art Business.
Company Name: UNION TEC Co., Ltd.
Established: June 2000
Head Office: Dogenzaka-dori 4F, 2-25-12 Dogenzaka, Shibuya-ku, Tokyo 150-0043, Japan
Business Activities: Office and commercial space planning, design and construction; building value enhancement; CG perspective rendering; art sales and curation
Representative: Yusuke Okawa, President & CEO
Capital: JPY 100 million
Mission: Build a new standard.
URL ｜
Corporate Website: https://www.union-tec.jp/
Office Design Services: https://service.union-tec.jp/
Beauty & Medical Clinic Services: https://clinic.union-tec.jp/
Luxury Residence Services: https://luxuryresidence.union-tec.jp/
PersGPT https://www.cg.union-tec.jp/
Art Business: https://mktg.union-tec.jp/art
List of Businesses and Services: https://www.union-tec.jp/service/